Article 07

Rethinking Instant Messaging - Marcia Jedd

http://www.salesandmarketing.com/msg/content_display/publications/e3i6d1121114462c3962f3b0737b4ecc15c

SUMMARY:

This piece by Marcia Jedd, “Rethinking Instant Messaging”, discusses about the rise of IM in a sales and marketing business setting and the freedom the technology gives. An example is how conversations can be carried out both parties over different locations and this convenience helps to reduce sales cycle time and increase customer satisfaction with data being exchanged almost instantaneously. One interviewee refers to his experience on IM as “like live e-mail”. Instant messaging can be carried out on the go via a laptop or on a mobile phone.  The convenience and reliability of using IM is constantly improving with wireless networks available everywhere. Ultimately, the enhance value creation and efficiency of using IM as a communication tool for business is what’s pushing the popularity up.