Article 08

I.M. Generation Is Changing the Way Business Talks - David Strom

http://www.nytimes.com/2006/04/05/technology/techspecial4/05message.html

SUMMARY:

In the article by David Strom, “I.M. Generation Is Changing the Way Business Talks”, he talks about how IM has transformed from the once teenager dominated province to become part and parcel of communication networks in corporations and organizations. IM provides a whole new level of productivity by improving response time between customers and colleagues. IM helps corporations respond rapidly both on the inside and outside by communicating with customers across the globe and employees within the organization. IM also helps to foster closer relations with Multinational Corporation by using it as a collaboration tool for team projects and intra-organization communication.